The famous cafe featured in NewJeans’ music video is right in the heart of Seongsu-dong, one of Seoul’s coolest neighborhoods. Fans flock here for that iconic shot, and you can experience it in person, with local English guidance and no language stress. Here’s how you can plan your own NewJeans-inspired cafe adventure and still have time for shopping in Myeongdong the same day.
Quick Facts: NewJeans MV Cafe in Seoul
| What | Details |
|---|---|
| Cafe Location | Seongsu-dong, Seoul (10 mins from Seoul Forest) |
| Nearest Subway | Seongsu Station (Line 2, Exit 3, 5-min walk) |
| Featured In | NewJeans music video (2023–2024 releases) |
| Average Visit Time | 30–60 minutes |
| English Support | ClassKim guide/translator available |
| Best Time to Visit | Weekdays, 11am–2pm (less crowded) |
How to Visit the NewJeans Music Video Cafe
- Pin the Location: The exact cafe (as seen in the MV) is in Seongsu-dong, a few minutes’ walk from Seongsu Station, Exit 3. It’s walkable, safe, and surrounded by other K-pop, art, and bakery hot spots.
- Book a Guided Tour: If you want real English support and insider tips, book the Seongsu Hip-Place Walking Tour — Explore Seoul's hottest neighborhood via ClassKim. You’ll get a local guide, help with ordering, photo ops, and even some NewJeans trivia.
- Timing: The cafe is busiest on weekends, so go on a weekday before lunch for best photos. Most fans spend about 45 minutes here.
- What to Expect: The cafe keeps the MV vibe — neon signs, signature drinks, and even playlists with NewJeans tracks. Photos and social posts are welcome, but be respectful of other guests.
- Combine Your Day: After your visit, stroll nearby concept stores, street art walls, or even join a K-pop themed photo shoot in Seongsu. You’ll be close to Seoul Forest and just 20 minutes from Myeongdong by subway — perfect for a full K-fan day.
Chat now with ClassKim on WhatsApp for booking, English guide, or to add a pro photographer to your K-pop cafe day!
Step-by-Step: Your NewJeans Cafe Pilgrimage
- Arrive at Seongsu Station (Line 2).
- Exit 3 — walk straight for 5 minutes into the heart of Seongsu-dong.
- Look for the instantly recognizable cafe front (usually a small line of fans).
- Order a signature drink (ask your guide for the NewJeans MV menu item).
- Snap photos at the exact spot from the music video — your guide can help!
- Explore nearby murals, pop-up stores, and indie bakeries.
Seongsu is filled with K-pop and K-fashion energy, so you’ll find plenty of other Instagram-worthy stops within a 10-minute walk. If you’re worried about language barriers, the ClassKim-guided tour ensures you don’t miss anything and can chat with locals comfortably.
Why Seongsu-dong Is the New K-pop Pilgrimage Spot
Seongsu has become a magnet for K-pop fans — not just for NewJeans, but also BTS and aespa have filmed here. The area is known for its converted warehouses, art cafes, and limited-edition collab pop-ups. If you’re planning a Seoul trip in 2026, this is the authentic, non-touristy K-culture you want.
Seongsu is often compared to Brooklyn (NYC) or Shoreditch (London) for its creative, youthful vibe. Many English-speaking visitors feel right at home, and staff are used to international fans.
ClassKim Pro Tip: Book a Seongsu Hip-Place Walking Tour
For a totally stress-free experience, book the Seongsu Hip-Place Walking Tour — Explore Seoul's hottest neighborhood (product ID: 037602a1-e794-46f7-a374-4718420886ea). You’ll have:
- English-speaking guide (real person, not just a menu)
- Insider access to MV filming locations
- Local cafe recommendations (with fan-favorite drinks)
- Flexible start times — can fit before/after your Myeongdong shopping
- One-tap booking and clear refund policy
Ready for your own NewJeans moment? Chat with ClassKim on WhatsApp to check cafe hours, book your guide, or get a fan itinerary tailored to you.
FAQ: NewJeans MV Cafe in Seoul
Q: Where exactly is the NewJeans music video cafe in Seoul?
A: It’s in Seongsu-dong, just a 5-minute walk from Seongsu Station (Line 2, Exit 3). The area is famous for K-pop filming locations and hipster cafes.
Q: Do I need to book in advance to visit the cafe?
A: You don’t need a reservation for most hours, but it can get busy on weekends. Booking a guided tour guarantees you’ll get in and have English help.
Q: Is English spoken at the cafe?
A: Some staff speak basic English, but for full support (ordering, photos, trivia), booking with ClassKim ensures an interpreter/guide is with you.
Q: Can I take photos at the exact MV spot?
A: Yes, the cafe welcomes fans taking photos — just be mindful of other guests and staff instructions.
Q: What else can I do in Seongsu after visiting the cafe?
A: Explore art walls, pop-up designer shops, indie bakeries, and even join a walking tour to discover all the K-pop filming sites in the area.
